How to sell online when you suck at sales


How to sell online when you suck at sales

Today I’m going to teach you how to sell using my Top 3 Secrets methods! (The same ones that helped me sell a product (that I really don’t know much about!) to 19 new customers in one weekend!)


When I recently partnered with a luxury hair care company, I knew I would be good at selling the business, because I work with entrepreneurs and I know the business side of mlms.


But I didn’t know whether I could really sell the product: What do I know about shampoo? What do I know about beauty?


Not much!


But I do know a lot about how to sell products and services.


Are you letting comparison kill you?


Are you letting comparison kill you?

I’ve got some incredible women in my circle, and I hear you asking, “Do you think that success is really possible for ME?

I see that you’re having success, but is that really possible for me, too?”

Let me share with you the bumps of my online business journey.

I started my online business two years ago. And when I started, I had been married for just one year, and we had a newborn baby at home! I jumped into network marketing first, and then found my way to Run Coaching.

I was trying to grow my brand new online business from zero followers.

I didn’t have a business Facebook page. I had maybe 100 followers on my *personal* instagram account.

For the first few months, I made $0 with my MLM.

And when I started my Run Coaching business, I was trying to sell individualized running plans for just $25 per month...and still failing!

I just could not make a sale.

I stunk at online business!

I was a people pleaser. Talking about money and making sales with my business felt impossible. My money mindset was out-of-whack (not to mention, I was drowning in $70k student loan debt).  

Things were not looking good.

I thought online business would be a good way for me to provide for our family while staying home with my kids. I hoped it would be a way for me to impact people. But it just wasn’t happening.

I remember hopping on live videos, because that’s what my Business Coach was telling me to do, and thinking, “Gosh, I’m just NOT GOOD at this live video thing.”

I stumbled over my words. I rambled. And no one showed up!

Basically I was bad at business.

And maybe that’s how you feel, too! Maybe you’ve recently launched your new business, or your new website, or your new IG account, and...crickets. No one is opting in! No one is showing up! No one is commenting.

This is the time where you need to decide:

Is this dream worth fighting for? Or am I giving up?

It’s easy for us to look around and think, “Well, it’s easy for so-and-so, because she’s just good at online business. And I’m not.”

But friend, Coach Jasmin didn’t exist two years ago!

And my business wouldn’t exist now, if I had given up.

I had a decision to make: Is this worth my time, and do I go ALL IN? Or is it time to give up?

We hit this point in business where we feel incredible RESISTANCE. And resistance tells us to stop, back off, give up.

I want to encourage you to LEAN IN.

I want to encourage you to say, “No, my goals are too big for me to just sit here and whine about what’s not working. I’m going to do something about it.”   

I want to encourage you to think about every interaction you have online as feedback (rather than success or failure).

When no one shows up to your live video, it’s easy to say, “I’m just a failure.” But what if instead you decide that it’s a learning experience and say, “What can I do better next time?”

Maybe you need to show up at a different time of day. Maybe your message needs to be shorter. Maybe you need bulleted points or an outlined script. Maybe you need to change the titles of your videos.

And then, what’s the only way to get better at something?

JUST DO IT. Again and again. Lean in.

The only way to get better is to stay consistent and try again (and again).

Don’t look at my Chapter 15 and think everything is quick and easy around here. There are always challenges and growing pains.

Focus on your Chapter 1.

Fill in the blank: I am the best _____________. And if you’re not yet the best? Always keep learning!

Learn more. Practice. Learn more. Practice again and again and again.

You will be better tomorrow because you chose to show up today.

Every experience you have, whether it feels successful or not, is an opportunity for you to grow, an opportunity for you to figure things out a little better.

Two years ago I had zero followers; and now my reach is 40,000 people.

Anything is possible for you. You just need to have the resolve that says, “I’m not going to give up.”

If you’re not good at live video, GO LIVE. Do it imperfectly, and get better.

If you’re not good at sales calls, BOOK SALES CALLS. Show up, embrace the learning experience, and get better.

If you’re not good at writing blogs, WRITE BLOGS. Write a paragraph everyday, ask someone to proofread it, and get better.

You have to have the resolve that says, “I’m going to be better.”

If you’re just starting out, part of your resolve to learn more + try again means:

  1. Do your research (especially if you’re choosing to partner with an MLM).

  2. Find a mentor and/or an online course.

There’s nothing special about me. I’m just not willing to give up. I have GRIT. I want to help people, and I’m willing to learn everything I need to know.

And friend, there are so many good things coming for you, if you have the resolve to keep going!

I’m rooting for you, friend!



P.S. Hop over to this video to join the conversation about TRYING AGAIN AND AGAIN.


Why I Joined a Network Marketing Company


Why I Joined a Network Marketing Company

I primarily work with women in the wellness industry. A lot of my clients are partnered with MLMs. But I’m also all about helping my clients become full on entrepreneurs: I want you to set your own rules, your own rates, and create your own brand.

So. Why did I recently partner with a network marketing company?

That doesn’t make any sense!

Let me ask you a question: Do you know how many revenue streams highly successful (think millionaires!) people generally have?

Most of them have at least SEVEN! It’s called diversifying your income stream.

That’s one of the main reasons I partnered with this particular network marketing company: it’s incredibly valuable to have multiple revenue streams. Online business owners in my industry typically have at least these four income streams: their consulting business, their scalable online education (courses + seminars), real estate, and passive income via network marketing.

My husband and I have the goal to be millionaires by age 30!

And probably not for the reasons you think! We don’t want to live in crazy luxury!

We truly believe that generating wealth is one way to bring change to the world.

We’re passionate about giving to places that are important to us: pouring into our church, supporting kids overseas, and putting an end to human trafficking, for example. We know that if we can make more money, we can pour more of that money into our local community!

Why do you care?

You’re here because you want to give your family financial stability and hit your income goals! And maybe that means adding another revenue stream to your household.

Maybe you work the NINE-TO-FIVE grind, and you want to do something differently. You want to make more income, more easily… but you’re not yet allowing your money to work for you while you sleep (#automation).

Your dream takes some upfront investment!

That’s why it’s important to consider multiple revenue streams, so that when you’re presented with an opportunity (to buy a new house, to buy a company, to invest in real estate), you can say, “I’ve got cash! I can pull from here and here and here!” You can smartly invest in something that will bring your family to that stability you’re craving, or that extra income you want.

If you want to be someone who has wealth, you need to do what wealthy people do!

I mean, diversify your income.

Admittedly, I didn’t know any of this two years ago. I thought what everyone else thought: You work the same job for 60 years, then you retire.. And that’s what you have.

It doesn’t have to be that way!

There’s money everywhere around us right now. 

You have access to money everywhere. You just need some help figuring out the details.

Are you allowing your money to work for you while you sleep?

If not, you need to find an income streams that allows that to happen! That’s what this network marketing partnership is doing for me: passive income while I sleep, hang out with my family, and work my other biz.

Why did I partner with this particular company?

With network marketing, it’s all about timing in the workplace.

For example, back in the 1950s, newspaper companies did really well, because we didn’t yet have access to getting information on the internet. Now, to stay in the game, newspapers have to take their information online! They can’t sell paper products like they used to, so if they want to continue making money, they have to adjust to the marketplace.

What was one of the most popular network marketing companies two years ago?


The top earners in that company are the ones who got in when the timing was right. Now, the marketplace is totally different, and it’s a lot harder to make money as a coach.

I don’t recommend partnering with ANY network marketing company.

You need to choose one where timing in the marketplace is RIGHT. And that’s how I found the opportunity with this company!

I’ve partnered with MLMs before, and I said I would never do it again!

I just wasn’t interested in a partnership.. until I found this! I was just looking for a product for my daughter. She has cradle cap, and nothing seemed to help. I found this natural, vegan hair care product, and I was immediately excited about it! But then, I couldn’t find anyone who was selling that product.

#1: The market was empty!

For so many other products, the market is SATURATED. If you’re wanting to get in and start making a passive income with these companies, you have A LOT of competition.

It’s all about timing in the marketplace: You have to be The First!

I found the right product at the right time.

#2: The start-up cost is LOW.

The most expensive buy-in to the company costs just $600 (like, that’s what they call an over achiever..). And within two days of buying that $600 product pack, I paid back my investment and MORE!

Just over one month after I joined, I had 10 people on my Team and almost 30 customers in my downline! (And I know nothing about hair!)

But do you know what I do understand? Marketing.

I hop on live videos and offer value to my people. I talk to you about things that I know, I leverage what I know.

And maybe you’re saying, “Well Jasmin, I don’t know online marketing OR hair. How can I utilize these strategies for myself?”

What DO you know?

What are you really good at? How can you use that as a strength, a way to attract your customer?

#3: This company isn’t teaching spammy marketing tactics.

If you’re in network marketing, think about this:

What if people started to come to YOU for the sale?

Uh, that’s what I want! And that’s what I think is so attractive about this company.

And let me tell you, Attraction Marketing works, IF you know how to do it the right way.

I don’t know a lot about hair. And I’m selling shampoo like it’s my full-time job!

People trust me.

I say, “Hey, I don’t know a lot about hair, but I can tell you that I use this product for my kids, and it’s been amazing! My daughter doesn’t have cradle cap anymore! The products I’m using are vegan + safe to use for me and my family.”

And the people who trust me will say, “Well, I trust Jasmin. She’s built this online brand, and I trust what she’s doing. I want to do that, too.”

Who trusts you? Can you use the network you have to draw people to you?

#4: This company offers a super generous compensation plan.

This is crazy: For every person who joins your team, you make anywhere from $100-220 per person. For every five customers you sell, you get a $210 bonus. And by the way, you make commissions off all that. And by the way, every time you hit rank, you get a bonus. And by the way, when you hit a certain rank you qualify for a free car. And by the way…

There’s MORE, and then there’s MORE, and then there’s MORE!

I’ve never seen a company do this before.

Why aren’t other network marketing companies doing this?

Other network marketing companies invest in advertising.

This company invests in the people selling their products.

This company is paying ME to advertise to their consumer! And I think that’s really smart.

#5: This network marketing opportunity is one way I can support my so-close clients.

I’m a Business Coach. I serve a lot of people in the online space, a lot of people who are partnered with a network marketing company but haven’t made any money.

Sometimes those people start in network marketing, and then they try to branch out on their own. They’re not quite clear on their idea, and they just need *something* they can be passionate about, something that will support them, something with a plan.

And for me, this opportunity to partner with a networking marketing company was a really great way to support my clients.

This opportunity supports my clients who haven’t found their exact thing yet.

Some of my clients have actually said, “Jasmin, I’m so thankful you showed me this, because I was floundering in my current online business. I was unclear about what I wanted, but this gives me a clear path to what I want.”

There’s nothing that excites me more than giving people opportunities.

If I know something that works, I’m doing a disservice to my people if I don’t offer out that opportunity.

Look, here’s the bottom line.  

I don’t know a lot about hair. I know I want my hair to look good! And I care that my hair care products are natural + vegan. I want something that is safe for my kids and useful for my whole family.

As a business woman, I love that the market for this product in particular is HUGE, because it’s for men, women, and children.

Plus, unlike other MLM’s where you have to teach people why it’s important to use the product, this company is selling a consumable product, something that people already use every day! People already wash their hair, right?! It’s just a matter of helping them find a product they actually like to use.

I found an income stream that’s on the ground floor!

It’s a consumable product that actually works and it’s not something I have to work really hard to sell!


Curious to learn more?! Get in touch with my Team! We’re always here to support you on your journey!


Do you have this one trait that every high achiever needs?


Do you have this one trait that every high achiever needs?

I’ve been doing a lot of learning, a lot of professional development. And friend, here’s what I’ve learned:  

There’s one trait that entrepreneurs LACK whenever they start seeing success with their business. 

Typically entrepreneurs are HIGH ACHIEVERS (um, me!). 

And a lot of times what happens for high achievers + go-getters is that as soon as we see success with our business, we LACK this *one skill* and it HOLDS US BACK. 

What is it? What do we lack? What is the one thing that holds us back from truly having everything we desire?


“What’s that,” right? Or maybe, “Oh, I’ve totally got that covered.” 

But honestly, even if you don’t THINK you lack self-awareness, you probably do… because here’s the thing: If you’re a quick starter (like me!), or if you’re a go-go-go-go type (me again!), your lack of conscious self-awareness might be hurting your Team.

I’ll be honest with you: this happened with me + my Team last week.

I was talking with my OBM, and I said, “I think I have an idea, and I want to LAUNCH in like, one week! Okay, perfect, LET’S GO!”

I was ready to GO, but I was not AWARE of what was happening for everyone else on my Team. I hadn’t checked in with them about how we could make this happen so soon.

Sometimes, the go-getter type is not aware of her strengths and weaknesses, or what’s happening with her emotions during the day, or why she’s STRESSED OUT, or even why she’s excited. 

Can you relate?!

It’s so important to develop SELF-AWARENESS, especially as an entrepreneur. 

How can you learn how to be self-aware, today? Here’s a few ideas: 

First and foremost, TEST YOURSELF. 

You have to put yourself in uncomfortable situations to get real with yourself and learn what you’re really good at and where you lack. 

You might also ASK YOUR PARTNER. 

What does your spouse say when you ask for a list of your strengths and weaknesses? (That can be a hard conversation, but it’s also really IMPORTANT information!)


I really like this Strengths Finder and the Myers Briggs Personality Test.

SELF-AWARENESS for me means realizing that not everyone is a quick starter like me! 

I get an idea, and I’m ready to run with it… but not everyone is like that! Some people need to see the whole picture before they can take action. Some people need to make a rational plan. Some people have to move through the emotional piece about how they feel about the action they’re taking. 

I’m the type that has an idea, and I’m ready to roll ASAP; but sometimes that can burn people, my people, in the process. I’m constantly asking my staff, “How are you doing? How do YOU feel about this? Do you think this is a realistic goal for this project? What support do you need from me to make this happen?”

I’m practicing self-awareness with my Team, because I know I’m a BALL OF ENERGY! 

I get excited about things really quickly, and that can stress other people out sometimes! And that’s not what I want to do! I don’t want to stress out my Team!

And then, TRACK YOUR DAY. 

It’s so important to track what’s going on throughout your day and to have your goals WRITTEN, to make sure you know what you’re aiming for each month + how you’re going to do it, every. single. day. (And then, of course, actually FOLLOW THROUGH!)

I’ve recently starting using the SmartLife PUSH Journal by Chalene Johnson. I can track my eating habits throughout the day, my sleep from the night before, whether + how I stuck to my goals, what I’m grateful for that day, and whatever else I want to remember! 

It’s important to figure out “How are things going in my life? Am I taking care of myself? Am I getting sleep? Am I drinking water? How did things go with my Team? What do I need to work on tomorrow?” 

**I also encourage you to offer yourself 15 minutes every day for prayer + devotional time. This time in quiet meditation will really help you step back from the day and reflect, breathe deeply from the belly, and become more SELF-AWARE about what’s going on with you throughout the day. (Just 15 minutes, friends!)**

P.S. Let me know (in the comments or hop on over to the video comments), how are you making yourself better TODAY??! Where are you lacking self-awareness + how can you change that ASAP?

P.P.S. Hop over to the video to see a SNEAK PEAK of my awesome new program!!



I cannot believe I am telling you this...


I cannot believe I am telling you this...


Hello friend!

Something CRAZY happened with my business recently. And I literally CANNOT believe I am telling you this! 

You might laugh. You might drop your jaw when I tell you what happened. 

But I feel like I just need to tell you, because I think this is something that, honestly, you might want to do, too. 

I wasn’t planning to tell you, but I realized: I tell my clients to BE BRAVE... I need to do that, too! And you need to know the truth. 

So, I’m going to tell you something crazy. 


(And I promise, it will all make sense after you hear the whole story.)

A few weeks ago, I was scouring the internet for some help with my daughter, Elle. She has CRADLE CAP. She wakes up every morning with what-we-call a Rat’s Nest of matted hair on the back of her head. And every morning, I crank through her hair, scraping away this GUNK from her scalp. 

And I’m just so sick of it!

I’ve tried so many natural products. Actually, everything Target and Ulta sells that’s a “natural hair product,” I’ve tried it! And nothing has worked.

I desperately reached out to my people on Facebook, asking for help from anyone with a natural product for kids’ hair. 

A few people responded with, “Jasmin, you HAVE to try this product.”

Of course, I did some research. And I decided I wanted to give it a shot! 

But. NO ONE I know was selling this product! I couldn’t get my hands on it!

A lot of people were using this product, but I wasn’t connected with anyone selling it, because...wait for it… It’s actually a network marketing company.

When you hear the words, “network marketing,” what comes to mind? I’m thinking SPAM. Ew! Gross, right? I see product pictures in my newsfeed and people messaging me about buying their product and EW!

Fast forward two weeks… I’m on a call with a business colleague, and she tells me, “Jasmin, you will never guess what I just did! I joined a network marketing company. Can you believe it?!”

Funny story about the two of us: we both started our online businesses in network marketing!

“I know, I know,” she said, “I told myself I would never do it again! But it’s like, I can’t help myself. This company is different. Our Team is full of high-caliber business women, entrepreneurs who already have established brands and businesses, women who have SMART marketing strategies going already. IN FACT, even after 10 months of marketing with this company, these women have never even mentioned the product’s name!”

Hmm..really? You mean, they don’t have to post product pictures on their Facebook pages?! 

She told me more and more and more.

Within two months of working with this company, women on this Team are having 5k months.. Then 16k months… then 30K MONTHS! This company does a great job getting you WINS, quickly. They pour out bonuses to their people. 

And here’s the thing that’s awesome about it: compared to selling shakes and workout materials (what we both used to do!), this HAIR CARE product is something that people are already purchasing regularly! 

When you’re selling shakes and workout programs, you’re also educating people about WHY they need these things. (And, yes, this can be AMAZING, if you have the time to devote to that part of your business!)

When you’re selling hair care products, you’re selling a product that people use everyday anyway. People already wash their hair! And most women don’t like what they use right now; it’s just whatever they find at the store, whether it works well or not.

That’s exactly where I’m at with my daughter (cradle cap!) and myself (thin, fine, boring hair that doesn’t do much of anything!).

Tell me more, right?!

Partnering with this company is actually a residual income stream, because once people find something that they love (and a product they have to use everyday!), they’re gonna keep coming back for more!

And, there is no other network marketing company that is solely a hair care company.

The market isn’t saturated (yet)! No one is selling it! (Or at least, no one I knew!) 

Plus, this company is projected to be the #1 Hair Care Company in the USA next year. 

That’s how fast it’s growing.  

And I’m telling you this, because I’m all about sharing opportunity!

I know a lot of your guys are sick of struggling hard for your business. You’re sick of working all month long, running challenge groups and selling shakes, to make less than what you’re worth. 

Think about this: How can you be a savvy, smart business woman? How can you be aware of the market? How can you use digital marketing better?

You can have a product that people will LOVE to buy, that earns you good, sustainable income for your business.

Maybe for a long time, you’ve sat back and said, “I want to start an online business, but I’m afraid.” 

Let me tell you: sitting back and waiting is not going to do you any good (whether it’s with this company or some other business venture).

If the timing is right, DON’T WAIT! If you notice that the market is not yet saturated AND the product makes sense (a consumable product that people already use!), don’t wait around, even if it feels a little bit out of your comfort zone (hello network marketing! again!).

Do your research. And if the timing and the marketplace is right, JUMP ON IT!

P.S. I hope this encourages you to do something BRAVE with your business today, because sometimes there are opportunities that come up that you JUST CAN’T PASS UP!

Want to learn more? Let's chat! Fill out the form below, and I'll be in touch soon!

Love, Coach Jasmin

Name *


BLOG SERIES: Take Action! (part 6)


BLOG SERIES: Take Action! (part 6)

This month we’ve been talking about how to create passive income for your online business! Each week, I’ve explained one step in the process and offered you some support in making it happen! 

(If you haven’t followed along from the beginning, start with Part 1!)

In this step-by-step series, I am teaching you the key to creating passive income stream(s), the step-by-step process I use to create a passive income funnel, and insights around how I make $6K per month with my passive income streams.

I’ve talked about determining your ideal client and creating a free opt-in designed just for them. I explained advertising organically and with the art of Facebook ads

But, how do you actually make all of these things work together? 

I want you to walk away from this blog series KNOWING that you have a clear path to passive income!

I’m not sure why you stuck around for the whole series; but I’m assuming you’re here because you recognized there is something missing in your process. Maybe it’s the full sales funnel, or maybe you don’t have a clear picture of your ideal client. Maybe you’re unsure how to serve your clients or how to find them. 

I want you to have a plan to actually make this work for you!

And here’s the thing: I know there’s a plan that can make this work for you! I’ve already had the opportunity to work with some amazing clients to help them design plans to make passive income.

testimonial_kristen van horn .jpg

Kristen started working in network marketing (Beachbody), but she had the desire to grow her business outside that! Once she had a plan for how to actually get clients, it started happening! Yes! It’s as simple as that. 

Kristen witnessed incredible growth in her business, through the power of automation (I’m talking about sales funnels, here)! Through my process, she started tackling Facebook ads, and that’s when she started to see huge growth! She quadrupled her list, started getting tons more engagement on her posts, and she’s fully booking herself with new clients!

That’s what I want for you, too!

The passive income sales funnel is a process that can work for you while you’re not working (think, while you’re sleeping or on vacation!). 

And, I want you to have the power to OUTSOURCE. 

Maybe you’re thinking, “Yes, I need this in my life Jasmin! do I start making content?”

That’s where I want to come in and help you!

I know that one of the biggest hang-ups when you’re getting starting is actually just...getting started. I’ve talked about the foundation pieces of sales funnels (opt-ins and tripwires). But making those things can take FOREVER, if you don’t have help!

So. What if I helped you, what if I actually just gave you the system that will make this happen?!

Fitness Business Academy is THE SYSTEM that will help you automate your business so that you can start seeing passive income, now! I will talk more in-depth about Facebook ads and sales funnels. I will walk you through step-by-step trainings. I will give you sneak peaks into the exact content I use in my sales funnels. You’ll see the behind-the-scenes of how I create webinars and 5-Day Challenges. 

Fitness Business Academy is JAM-PACKED with material that can help streamline the whole process. And there's a whole community of women who have gone through the program before! They're inside and waiting to encourage you along the way (I'm here, too, to keep you motivated and inspired!).

We would LOVE for you to join us! Join Fitness Business Academy today, and get started!

P.S. Have questions?! My team is here to answer all your questions and help you get started with this exciting next step!




BLOG SERIES: Give Value to your List via a Sales Funnel! (part 5)


BLOG SERIES: Give Value to your List via a Sales Funnel! (part 5)

This month we’re talking about how to create passive income for your online business! Each week, I’m explaining one step in the process and offering you some support in making it happen! (We’re *almost* to the final step…!! You’ve almost completed your passive income funnel!!)

In this step-by-step series, I am teaching you the key to creating passive income stream(s), the step-by-step process I use to create a passive income funnel, and insights around how I make $6K passively per month with one of my income streams.

In Part 1, I explained the importance of determining your ideal client and the main problem you will help them solve. 

In Part 2, we talked about designing a free gift for your ideal client. 

In Part 3, I shared some ways you can begin to promote your free gift organically. 

And in Part 4, we talked about how to create paid advertisements via Facebook! 

If you haven’t yet read the first parts in this series, head back a few steps and start there!

Now, let’s say you’ve created all the pieces of your automated system (your free opt-in, the low cost trip wire, and the Facebook ads). This is the perfect place to get started! 

But, what’s next?! 

When you really want to see people buying your signature programs and lower cost offers, that will come from the VALUE YOU OFFER!

How will you give value to your clients?

Well, there’s lots of ways to do this! But today we’re talking about offering value to your clients by implementing a sales funnel. 

What’s a sales funnel? 

A sales funnel is an automated email sequence that helps your people get to know you better and eventually buy from you!

You’re sharing value in the emails you send. And the people on your list are realizing there’s some type of gap in their lives, a problem you can help them solve! You’re helping them already, with the free content you send in these emails, but they’re realizing that to fully fix their problem, they need your help through your course or services or one-on-one support. 

Here are some tips for successful sales funnels. 

A sales funnel should include: 

  • Attention-Grabbing Subject Lines: This is what determines whether people open your emails or not.

  • Attention-Grabbing First Sentences: This is what determines whether they actually read the email they opened.

  • Attention-Grabbing P.S.: This is the second-most read part in the email (lots of readers will jump right to the bottom!).

  • Relatable Stories: These are stories that are applicable to your reader (your ideal client). Make sure you tell stories that offer them MORE than just information about yourself; catch their attention with stories they identify themselves within.

  • ONE Clear Call-To-Action (CTA): This is a linked button where subscribers can click directly to your CTA (and remember, keep things simple by offering only ONE!).

  • Sales emails, with clear program benefits and URGENCY factors: The whole point of a sales funnel is to turn new subscribers into paying clients!

  • An element of audio or video, so they can connect with you faster!

Remember, we’re in the business of helping people! And, as a health coach you probably know, part of helping people is moving them to action. 

It’s your job to clearly articulate the benefits of working with you, to help your potential clients make the decision (or not) to work with you. 

What action can you take this week?! 

Get started drafting your sales funnel content, and if you have questions or need support, reach out to my team

If you need a little more help with content for your funnel, you can also check out my 5-Day Challenge Swipe File and my Webinar Guide! These workbooks + trainings will be great templates to help you design and run live challenges, and then set those up as a sales funnel to your product, course or service!

AND look forward to my FINAL step in How to Create a Passive Income Funnel, coming to you next week!



BLOG SERIES: Promote your FREE Gift with paid advertisements (part 4)


BLOG SERIES: Promote your FREE Gift with paid advertisements (part 4)

This month we’re talking about how to create passive income for your online business! Each week, I will explain one step in the process and offer you some support in making it happen!

In this step-by-step Blog Series, I will teach you the key to creating passive income stream(s), the step-by-step process I use to create a passive income funnel, and insights around how I make $6K per month with my passive income streams.

(In Part 1, I explained the importance of determining your ideal client and the main problem you will help them solve. In Part 2, we talked about designing a free gift for your ideal client. In Part 3, I shared some ways you can begin to promote your free gift, organically. If you haven’t yet read the first parts in this series, head back a few steps and start there!)

Now, keep in mind: promoting your freebie ORGANICALLY can be really powerful! The downside is that most of this promotion has to happen manually.

You can absolutely outsource this work, maybe to your VA or an agency service. But at the end of the day, if you want your business to truly run without you always having to touch it, I want to encourage you to move toward paid advertising.

I’m talking about Facebook ads!

Basically, you can pay Facebook to work for you: they will put your content in front of your ideal client.

Now, I know what you’re thinking: Facebook ads are challenging to figure out, and they are *seemingly* expensive. (I know, because I thought that, first).

I know you don’t have money to waste on something that doesn’t work, especially if you’re at the beginning of your business venture.

And honestly, Facebook ads can be expensive, if you don’t understand your ideal client or their pain point (that’s why I encourage you to START WITH MY STEP ONE!).

As challenging as they are, I can say that Facebook ads have been one of the main things that has pushed me (and even my clients!) to understand my ideal client even better, because I have to know how to target them, how to talk to them (with written words AND images), how to attract them, and which taglines draw them in. 

It takes some research on your end, but that’s a good thing! This helps you better clarify WHO your ideal client is and WHAT entices them to your services.  

And at the end of the day, as challenging as Facebook ads may be, they are your best ally. 

And I’m going to show you what I mean by this. I’m going to show you how the power of Facebook ads can turn a simple $300 into $4,000. This happens over and over, with my own business as proof!

Let me break it down (and fare warning: this will literally blow your mind!).

I LOVE the power of online marketing and automation and how we have the opportunity to help people and make money while we’re spending more time with our families or out and about with our kids. This is an amazing opportunity, a beautiful blessing, for those of us with online businesses. 

So let me break this down for you. 

How is a Facebook ad going to turn $300 into $500, $1,000, or even $4,000?

Let’s start with some statistics.

When you first start running Facebook ads, you will typically spend about $1-5 per conversion.  

This means that for every person who joins your email list (through a funnel like the one you’re creating!), you will spend about $1-5 per email address. You might be thinking, “Woah, $1-5 per person?! That sounds like way too much for me right now.” Keep listening (I promise you, this math will blow your mind!)!

Let’s assume you’re spending $3 per conversion and you want to get 100 new people on your list (the *magic* number for email marketing!). 

$3/person x 100 = $300 on ads

(Side Note: obviously there is an upfront cost to running Facebook ads when you are in the testing phase, but you CAN budget for this start-up money, even if you need to ask me how!) 

Some more statistics: 

About 10-20 percent of people who sign up for your free gift will also buy your tripwire.

This means that after someone goes to your ad and gives you their email address, they will have the option to purchase one of your smaller products or services, something that costs $10-30. They can choose to purchase right then.. and 10-20 percent of people DO!

About 5-10 percent of people will buy your low cost offer. 

This means that as you’re sharing free value with this new person, via your email list and social media accounts, if you have a lower cost offer (around $100-500), 5-10 percent of people will make that purchase!

About 1-3 percent of people who sign up for your free gift will also buy your signature offer. 

This means that as you’re sharing free content with this new person, again via your email list and social media accounts, if you have a signature offer (like one-on-one coaching or an extensive online course, something that costs around $500-2000), 1-3 percent of these people will make that purchase, too!

So. Maybe after all these statistics, you’re not convinced. “Only one person will buy my signature program after I spend $300 on ads?! No way.”

Here’s where the CRAZY FUN math comes in!

Let’s start with your worst case scenario. We’ll assume the lowest conversion rates and the lowest prices for your services. 

This is the WORST that can happen when you’re investing in Facebook ads... 

You spend $500 to get 100 new people on your email list. Of those 100 people:

  • 10 people buy your $10 tripwire (you make $100)

  • 5 people buy your $100 low cost offer (you make $500)

  • 1 person buys your $500 signature offer (you make $500)

  • YOU MAKE A TOTAL OF…$1,100!

Would you spend $500 on ads to make $1,100 from new people who will buy your services? 

Of course you would! That’s a better return than with a mutual fund! You’re more than doubling your investment, with Facebook ads. 

And remember, this is your worst case scenario... 

Now let’s be more realistic. We’ll assume the exact average for everything. 

You spend $300 to get 100 new people on your email list. Of those 100 people:

  • 15 people buy your $20 tripwire (you make $300)

  • 7 people buy your $250 low cost offer (you make $1,750)

  • 2 people buy your $1,000 signature offer (you make $2,000)

  • YOU MAKE A TOTAL OF…$4,050!

Would you spend $300 on ads to make $4,050 from new people who buy your services?

Yes! Of course. Every single time. 

And that’s the beauty of automation and Facebook ads. 

Now, remember the foundation to functioning Facebook ads has to be that you understand your ideal client (check out Part 1 for more about that!). 

This funnel doesn’t work like magic if you don’t have a solid foundation: you have to know your ideal client and have services she will purchase to solve her problem. 

But when you have the foundation, this system works!

Now, what are some simple ways you can get started with Facebook ads? 

  1. Make a free opt-in that speaks to ONE of your ideal client’s pain points.

  2. Make a $10-30 tripwire offer that directly relates to that same pain point.

  3. Create a Facebook ad, landing page, and thank you page to automate this whole process!

(Remember, if this sounds overwhelming, you can OUTSOURCE some of the work to an agency service!)

And what’s my BEST TIP for success with Facebook ads? 

If you want your tripwire to work effectively, make sure your free opt-in and low cost tripwire directly relate to each other. 

For example, I have a free opt-in for entrepreneurs (Fitness Business Checklist), plus a low cost tripwire (Mastering Facebook Ads Workbook + Video Training). Within the Fitness Business Checklist, I talk about the importance of mastering Facebook ads, so the tripwire works perfectly with this and for my ideal client. (Facebook ads is also one of the modules inside my Fitness Business Academy, so both offers relate directly to my low cost and signature offers!)

Do need help brainstorming some ideas? Reach out to my team! We would LOVE to help you get moving in the right direction!



Blog Series: How to Create a Passive Income Funnel (Part 3)


Blog Series: How to Create a Passive Income Funnel (Part 3)

This month we’re talking about how to create passive income for your online business! Each week, I will explain one step in the process and offer you some support in making it happen!

In this step-by-step Blog Series, I will teach you the key to creating passive income stream(s), the step-by-step process I use to create a passive income funnel, and insights around how I make $6K per month with my passive income streams.

(In Part 1, I explained the importance of determining your ideal client and the main problem you will help them solve. In Part 2, we talked about designing a free gift for your ideal client. If you haven’t yet read the first parts in this series, head back a few steps and start there!)

Now that you’ve designed a FREE GIFT to solve *only one* of your ideal client’s problems, you can begin to promote it across social media!

But let’s back up for a minute: why are we making and marketing a FREE GIFT to our clients?

This is the first part of your passive income sales funnel! Your ideal client will sign up for your free product by giving you her email address. And once you have her email address, you have the opportunity to offer her even greater value, AND you can send it straight to her inbox! 

As you offer more and more value, email after email, potential clients will turn into paying clients. They will choose to work with you further, through paid programs (like the ones we’re creating through your passive income funnel!), because they know how valuable your (free) services have already been for them!

Now, this blog series primarily focuses on passive income, but I also want to take some time (especially for those of you who are still at the beginning of building your business!) to talk about how to promote your materials organically. 

(NOTE: If you want this funnel to be completely passive, you can skip this step! Organically promoting your free gift is optional, but I recommend taking this step, especially if you’re newer in your online world.)

What does it mean to promote organically? 

Basically it means (1) you’re not paying to promote, but (2) you or a team member actually have to hop on social media and post about your offer. You can schedule these posts, of course, but you’re still putting in some effort to write and plan promotions.

Where can you organically promote your opt-in?

#1: Facebook

Start with posting in your own Facebook groups and offering LIVE videos on your Facebook page. (You can also post directly to your Facebook page, but remember that Facebook doesn’t favor those posts in their algorithm.) Then, remember to hop into groups where your ideal client hangs out, and actively post there, too!

#2: Instagram

You can also promote on Instagram using simple posts and the Stories feature (especially if you have the *new* feature that allows viewers to “swipe up” and learn more!). Remind viewers to check out the links to your free offer (you can post these in your bio!). 

#3: Networking+Guest Posts

After regular social media posts, consider guest blogging for a site where your ideal client hangs out OR being a guest presenter inside another Facebook group OR being a guest on a podcast. Think outside the box here, and use your connections!

If you need help finding and making connections in the online space, join a couple different Facebook groups (focusing on places where your ideal client might hang out!)! Female Fitness Entrepreneurs is my FREE group where you can share about your biz (and even your opt-ins!), learn from other entrepreneurs in the same boat, ask questions, share wins… Join us here, before we head into the next step in the series, coming at you next week!



Blog Series: How to Create a Passive Income Funnel (Part 2)


Blog Series: How to Create a Passive Income Funnel (Part 2)

This month we’re talking about how to create passive income for your online business! Each week, I will explain one step in the process and offer you some support in making it happen!

In this step-by-step Blog Series, I will teach you the key to creating passive income stream(s), the step-by-step process I use to create a passive income funnel, and insights around how I make $6K per month with my passive income streams.

Last week, I explained the importance of determining your ideal client and the main problem you will help them solve. (If you haven’t yet read Part 1 in the series, head back a step and start there!)

Now that you understand WHO you want to work with and WHY,  it’s time to start offering some services!

Step Two to Creating a Passive Income: Design a FREE GIFT for Your Ideal Client!

This is also called an opt-in, a freemium, or a freebie. 

Offering potential clients a free gift is a great way to start building a relationship with them! This part in the process is kind of like when you meet someone for the first time, you feel that CLICK where you both want to get to know the other better, so you ask for their phone number (in this case, an email address)! It’s that connection that says, “We’re more than just acquaintances now!” 

Imagine your ideal client and her problem. Design your free gift for this person! 

(In subsequent steps, we’ll talk about how you will offer this free gift, in exchange for her email address. But for now, focus on MAKING this special freemium!)  

Plan to create a free gift that addresses your ideal client’s pain point (her main problem, the one you identified in step one!). This free gift will either increase pleasure in her life OR take away pain. 

Here’s an example:

One of the opt-ins I’ve created for my running clients is a FREE Running+Nutrition Guide (check out the link to see the content and design that entices MY target audience). 

I offer potential clients five days of workouts, strength training, and nutrition tips, because I know that my clients generally struggle with creating structure and time management necessary to maintain a running+nutrition plan. Because my clients don’t feel like they have adequate time to figure out their own plans, I offer them one that’s ready to help them.

Do you see how my freemium relates directly to my ideal client and her pain point? My freemium will take away some unnecessary stress in her life!

Does this sound simple?! 

Actually, this the hardest step in designing a passive income funnel!

You’ll have to put some huge effort into this step in the process, because you’re creating something valuable to share with someone who you want to purchase from you.

Woah. That’s a lot.

If you’re starting to feel overwhelmed here, hang on! I’ve got good news:

You can OUTSOURCE some of the work!

(This is what I do, too!)

I am a runner and a business owner...meaning I’m not a designer and I don’t always know how to make my material look aesthetically pleasing to my run clients. This is why I have an amazing design team to do this work for me!

Once you have your idea(s) for a free gift to offer your potential clients, my team can help you with everything from copywriting to design work! Check out the Agency Services we offer, fill out the form, and let us help you get this funnel moving!