How to Stand Out Online with Your Fitness Business


How to Stand Out Online with Your Fitness Business

Hello to my amazing Female Fitness Entrepreneurs!

I am really excited about today’s content! I asked the ladies in my Female Fitness Entrepreneurs Facebook group, “What do you want me to talk about?” And overwhelmingly, they answered, “Tell us how we can STAND OUT ONLINE with our online health and fitness businesses!”

YES! I would love to!

Because let’s be real: the online health and fitness industry is *seemingly* filled with people right now! (Seemingly, because YOU are part of this industry already and you see more health and fitness information than the average person. Remember: your Facebook feed is specific to your interests, and if you generally click on health and fitness links, that’s what you’ll see more of!)

Still, you might feel like you are just one in a pool of so many talented people. Maybe you’re currently partnered with an Multi-Level Marketing company (MLM), and you are literally one of hundreds of thousands of people selling a similar product. Maybe you’re a fellow run coach, taking your business online for the first time, and you’re overwhelmed by the great number of people already doing this.

How can you stand out? How can you differentiate yourself AND share valuable content or products with your people?

You KNOW there are things you need to do to stand out online (that’s why you’re here!), but what are those things? And how can you attract the right types of customers to your brand?

I want to help you learn how to STAND OUT ONLINE with your business. I want your face to be MORE VISIBLE to more people. I want your content to RESONATE DEEPER with the people in your industry.


Today I’m sharing four tips with you about how you can stand out online, starting today!

And these are GAME CHANGERS, people! These are the things that literally doubled my income from one month to another. These tips can help you STAND OUT, and they can bring you SALES!

Now. Before we share the juicy details {these four tips!} I have some good news: You are in an extremely profitable industry!

Mind + Body Fitness is a $390 billion industry!

Healthy Eating + Nutrition + Weight Loss is a $277 billion industry!

People want what you have to offer. And they’re willing to pay for it. I can help you STAND OUT ONLINE so that the right people are clicking your page.

Let’s get started!

There are FOUR TIPS that will help you STAND OUT ONLINE with your health and fitness business:

TIP #1: Be a creator, not a consumer.

Let me give you an example of advertising in Consumer Mode.

The other week Starbucks rolled out their brand new Unicorn Latte. You probably noticed: the drink blew up our newsfeeds!

I saw A LOT of digital marketers copying the same meme (you know, the one with the pretty pink drink alongside the Snickers bar, comparing the sugar content of each). Maybe YOU even thought, “Oh, I’m going to hop on LIVE and talk about this!” or “I’m going to share this picture and remind people how horrible this new drink is!” or “I’m going to take this chance to advertise my product or service as an alternative.”

This is essentially the CopyCat Strategy: You scroll through Facebook, find a meme that’s funny or interesting to you, and you just share that.

Here’s the deal guys: We shouldn’t be hatin’ on Starbucks, because Starbucks knows how to stand out online with their business. (In fact, they have a lot to teach us about digital marketing: Starbucks blew up our newsfeeds with one drink!)

You need to move from Consumer Mode to Creator Mode.

In Creator Mode, you’re creating new content more often than not. Truly, 70-80 percent of the time you are working your biz, you should be a creator!

(Now, this doesn’t mean you don’t take time to develop yourself and your business professionally, or listen to your influencers, or hop on LIVE videos to gain insights. You ALWAYS need to be learning and growing in your industry!)

But I have found that my sales increase twofold, from one month to another, simply because I spend less time scrolling Facebook and more time creating. During March, I spent most of my time writing webinar content, five-day challenge content, and online workbooks, plus planning LIVE video content for you guys! Once I let myself get completely into that creative zone of genius, THAT is when things started happening for me!

You need to think: “How can I make this ME? How can I share content that is designed by me or that is different from what other people are doing online?”

You don’t want to be RE-active with your business; you want to be PRO-active.

You want to be a leader. And leaders don’t simply see what other people are doing and copy that; leaders create new content.

TIP #2: Be a listener, not a lecturer.

A lot of times with Facebook, we think we need to hop on and scream from the rooftops: Be healthy! Exercise!

But I want you to think of Facebook more as a cocktail party!

Let’s say you’re inside a Facebook group and you start nailing people with, “You need to do…” or “This is what you’re doing wrong and this is how to fix it…” You might notice that your posts receive little interaction. Why?

Did you listen to the needs of your people before you began to create and share content?

Just like if you’re at a cocktail party or a friend’s house for the first time, you wouldn’t begin lecturing them about what their macros should be or what their yoga flow should look like or how their run form is off! Instead you would get to know these people! You might ask them questions about their running or their nutrition. You might get to know their background. When you meet people on a more personal level, eventually you might begin to hear some of their greater struggles (and this is where you might discover what kinds of content your people are looking for).

When you know people more intimately, when you know who they are and what they struggle with most, THAT’S when you can go into creator mode, because you know what to create!

You can create something your people want and need rather than something you’re not sure they want or need.   

When you are on social media, listen to what your clients are saying! I encourage my clients to do market research inside their Facebook pages and groups. Ask people questions! Get to know them!

Use social media as a cocktail party, as a place to get to know people and ask them introductory questions. Listen to what people say. And THEN create content around that.

TIP #3: Use social media to your advantage. Be active on social media platforms, primarily to optimize your business.

All social media platforms have algorithm bugs who decide which things get pushed up in our newsfeeds and which ones do not.

Here’s what’s working well on social media right now:

  1. Facebook LIVE

  2. Facebook groups (much more than posting on your business page, because your followers only get notified by a post in the group!)

  3. Using a ladder post (Facebook favors ‘comments’ to ‘likes’ on a post, so you HAVE to get people to engage with a comment!)

  4. Using emojis and the new color feature in status updates

  5. Instagram LIVE video and stories

How can you use these things in your business and also be unique (the creator rather than the copy cat)?

Let me ask you: What is most people’s favorite thing to talk about?!

Themselves! We love talking about ourselves!

Invite people to talk about themselves by asking simple questions in your social media posts (remember, you’re at a cocktail party). For example, you might write, “Who here is training for a half marathon? Comment [insert runner emoji], tell me the marathon and your race PR, and I’ll send you something special!” This post is simple AND it asks people to comment to receive a special something from you!

TIP #4: Be yourself. This might sound cheesy, but it’s true, I promise!

For those of you partnered with an MLM, you know you’re one of many people offering the same product. How can you be different? How can you stand out?

The answer is simple (yet kind of complicated!):

Learn how to be yourself!

Here’s the deal: Other people might be selling the same product or offering the same service online, but they do not have your story or your life experiences or your voice or your talents…

Remember that you have something special that no one else has: YOU.

We are all made uniquely and wonderfully- and I don’t say that to be cheesy. I say that because I believe that YOU have the ability to impact people in very different way than I do, for example.

You guys know that when I hop on LIVE video, I’m sassy and loud and in-your-face. My viewers like that (of course!), but other people might not. Some people might prefer a coach who is more gentle and calm. In other words: I connect with a certain audience, and YOU might connect with a different one (even if we’re offering the same service!).

Think about this: How is your voice different from mine? How is your voice different from another person in your industry?

Let’s practice some ways to identify your voice (written or recorded) so that you can be the most authentic version of yourself.

Before you post online next time, practice saying your posts aloud. You might even make an audio file of recorded posts on your desktop. Listen to how you speak differently from other people. Is this authentically you?

Or maybe, next time you’re typing content online, simply close your eyes and say the words aloud. This might give you a better idea how YOU specifically might say something v. copycat another person’s voice.

You can also transcribe a Facebook LIVE post. Listen to the video and read your words. Notice how you speak differently from other people. Is this authentically you?

Learn to speak with YOUR voice. It’s the most powerful tool you have (and it’s unique to just you!). Find ways to weave in YOUR story and YOUR background. This is how people will connect with you, a real person! People crave authenticity, so BE AUTHENTIC!

I’ll give you an example.

Let’s say I’m selling Shakeology. I could hop on social media and share the same information that everyone else shares: “My shake has hundreds of superfoods and antioxidants! It has folic acid (it’s good for pregnant women)!” I could list a bunch of boring facts. OR, I could get really personal and tell you about how my digestive system really struggled postpartum, and when I started drinking shakes on a daily basis after that, all my problems went away!

Which of these advertisements draws you into my product? The one that’s personal and authentically me. (You get the idea!)

Note: It’s important that we realize why we’re so passionate about our own products or services first! So if you haven’t already, think: What actually made the difference for me personally, and how can I share that with other people?

Don’t be afraid to share your story boldly and as honestly as possible. (You have to decide how that’s most comfortable for you- whether you’re talking to people LIVE or writing your story in blog- or email-form.)

For those of you working with MLM’s, you need to realize that YOU ARE MORE THAN THE PRODUCT you’re partnered with! Don’t put yourself back into the corporate bubble box. If you’re truly passionate about your product, there are TONS of ways you can stand out among the masses! (Note: if you’re NOT truly passionate about your product, it might be time to rethink your business model.)

So, let’s review the four tips that will help you STAND OUT ONLINE with your health or fitness business:

  1. Be a creator, not a consumer.

  2. Be a listener, not a lecturer.

  3. Use social media to your advantage.

  4. Be yourself.

Try these things, and then tell me how they work for your business! Join my Female Fitness Entrepreneurs Facebook group, a community of women like you, working hard to STAND OUT ONLINE with their businesses!


5 Run Training Program MUST HAVES to Hit Your Race PR


5 Run Training Program MUST HAVES to Hit Your Race PR

Hello to my all-time favorite runners!

A lot of you guys are in the midst of hitting your run training hard again! You’re wrapping up your spring race season and rolling into summer and fall training.

SO. I want to give you FIVE really quick tips- or MUST HAVES!- to include in your training program that will help you hit your race Personal Record this year!

I want to make sure that YOU are really prepared to hit your running goals!

There is nothing worse than putting hours and days into training- and then getting to the race and not getting the results you want.

Sometimes, we just have an off day, right? We can’t always bank on the fact that all the cards will fall perfectly on one specific day. BUT overall, there are five things that you need to be doing throughout your entire training cycle to make sure you’re successful.

If you want to be successful (I’m talking to runners who are PR-focused, meaning you’ve probably raced before and you’re looking to improve your race time this year), this is for you!

Are you ready? Let’s begin.

(Note: Even if you watch the replay of this video, comment with your questions! I am here to help you!)

The first MUST HAVE in your run training program is a progressive, personalized training plan.

What is that?!

A progressive plan is one that allows you to train in a methodical way. Most of you have been training for at least 16 weeks (maybe longer). When you’re running over a period of time, your training should not look the same the entire time. You’re going to move through four different phases when you’re training:

(Note: This is the structure I use for my runners, and it works really well!)

  1. Phase 1: Base Phase You’re focusing on injury prevention, strides, and slow, easy miles. This builds your running base, improves your cardiovascular system, and promotes increased blood and oxygen flow. This phase prepares your body for more intense workouts that will push your threshold in later phases.

  2. Phase 2: Bridge Building This is the phase between the “easy” and the “hard.” This phase is similar to Phase 1, but it will prepare you for Phase 3, by focusing on injury prevention, strength training, and workouts that begin to push your threshold.

  3. Phase 3: Heavy Phase This is where you’re really going hard. You’re doing higher intensity, faster workouts with more rest in between (because you’re going so much harder than in the other phases). This means you’re doing plyometrics, increased weight-lifting, and more intense, race-paced runs.

  4. Phase 4: Peaking Phase This is where you will back off the volume of intense runs and workouts. You’re still running fast and doing faster workouts, but you’re doing these less frequently. For example, if you’re doing mile repeats with five-minute rests in Phase 3, now you’ll begin mile repeats with six- or seven-minute rests. Why? Because your body needs time to peak. Your body has broken down muscle (gotten weaker) in Phase 3, and now it needs time to rest to actually get stronger and progress. When you take time to back down and do less (which might sound crazy!), your body is actually repairing and healing with the time it needs to replenish. And then your body will begin to get faster! (This is the fun phase!)

(Keep in mind: Sometimes we think that to get faster we need to go faster, starting from Phase 1. But that’s not where you want to go fast! Hard training should not come into your training program until at least eight weeks of Phase 1 and 2, sometimes more like 16 or 20 weeks.)

That’s a progressive run training plan.

A personalized training plan is one that is customized to make sense for your lifestyle. It’s really important that you have a personalized plan, because your lifestyle and specific needs as a runner are really important.

This is why I’m incredibly passionate about run coaching! Runners can ask a coach to consider their daily schedules, their current stress levels, and their physical and emotional needs to create a plan that enhances their lives (rather than drains and exhausts their energy).

The second MUST HAVE in your run training program is varied training paces.

This is probably the biggest mistake I see runners make: they have NO IDEA what pace they should be running.  

Let’s say you’ve run 30 minutes in a 5K and now you want to run the race in 25 minutes. You shouldn’t run like you’re a 25-minute runner- because you’re not!

Your body needs time to acclimate to new pacing. When you train too fast, you don’t allow your body to recover and then do what you’re asking it to do; but when you train with the pacing your body should be doing, your body can get stronger over time instead of breaking down.

Typically, if you want to do this the right way, you need to work with a coach! A coach will help you customize your running plan based on who you are and what you need as an individual.

(But, you can also get a rough idea of what your pacing should be with this VDOT calculator. It can tell you how fast you should be going now based on your most recent race. Plug in your most recent PR and see what your paces should be for each type of run. You’ll get your easy pace, your marathon pace, your tempo pace, your interval pace, and your repetitions pace.)

The third MUST HAVE in your run training program is strength training and injury prevention.

Every good running plan will have exercises focused on the core, strength (circuits and lifting, depending on your coach, your body type, which element better helps you thrive, etc.), hip and lower leg strength/mobility (clams, leg swings, hurdle drills), PLUS some form of foam rolling, icing, and/or massage.

You can’t just  RUN, RUN, RUN, RUN!

If you do that, there will be certain areas of your body that get weaker over time, and this will likely lead to injury. Strength training especially will improve your running power and help you avoid injury.

But here’s the problem: When you finish your run for the day, do you feel like doing anything else?

Probably not.

That’s why it’s important to have a plan in place ahead of time. There’s huge motivation in making a plan AND having a coach who keeps you accountable! (I use an email platform that reminds my runners what they need to do every day- including their runs, strength training, and stretching.)

The fourth MUST HAVE in your run training program is an effective nutrition strategy.

Your body THRIVES when it’s properly taken care of! You need to eat real, whole foods that FUEL your body!

I prefer carb cycling for my runners. Most of my clients begin some form of carb cycling when they start working with me, and then from there, we tweak the plan if that’s to their benefit.

Especially on hard workout and long run days, my runners eat high-quality carbs from whole foods (like root vegetables, oats, and rice). On easier days, especially for my runners who are weight-loss focused or who want to train their bodies to burn fat over carbs, they focus on eating lower-carb foods.

If you want to check out a carb cycling nutrition plan for runners, download my 5-Day Running + Nutrition Plan. This plan offers a breakfast, lunch, and dinner meal plan for each of your different runs during the week. Try the plan to see whether you like carb cycling in combination with your training program, and then let me know how you like it in my online Resilient Runners Community!

(Note: Carb cycling isn’t one-size-fits-all, but I find that it’s a really great place to start for most people!)

The fifth MUST HAVE in your training program is some kind of support to provide both community and accountability.

You could have all the right things in place. You could have a run plan with all the elements that will make you successful. BUT, you’re going to have days when you’re feeling tired and unmotivated to run, and if you don’t have the support system to encourage you, you might choose to skip a run that is absolutely detrimental to your training.  

Keep in mind: there might be days where it’s okay to take it easy, if you’re dealing with some kind of injury or life stressor, for example.

This is why working with a coach is so important! On the days when you’re feeling unmotivated to run (for whatever reason), you can have a conversation with your coach about what’s happening in your life, and together you can determine what’s best for you that day- taking a day off or training anyway.

Even if you don’t work with a coach, find a run community!

What does that look like locally?

If you have a local run club, become part of it! The group will probably have training runs a few times per week, and you can connect with running buddies in your community.

What does that look like if you don’t have a local running community?

You can join a running community online!

My Resilient Runners Community is a FREE community where you can plug in and meet other runners. Plus, I hop in there pretty frequently to answer your questions!

We LOVE to be connected with people, especially those in similar pursuits! We’re not meant to do things alone! Running is a great community sport where you can actually connect with other people, be pushed by other people- and THAT can be the huge motivation you need to keep going. When you have support that provides both community and accountability, things really can really take off!

Here’s a quick re-cap of the FIVE MUST HAVES for your run training program if you want to hit a race PR:

  1. A progressive, personalized plan

  2. Varied training paces (according to your current ability!)

  3. Strength training and injury prevention exercises

  4. An effective nutrition strategy

  5. Support that provides community and accountability

Now. I have two really great ways you can get started!

If you want a plan that incorporates all of these MUST HAVES (totally for FREE!) check out my 5-Day Running + Nutrition Plan! This plan is a chance for you to try out some of my running programs (you get a sneak peak into some of the things I share with my athletes!) and to try carb cycling and fasting for the first time.

If you know you need that extra push of motivation via accountability, join my online Resilient Runners Community (also FREE!). You can pop in with other amazing, resilient runners and get the support you need to help you run your race PR.

Friend, let’s work together to hit your race PR this year!

See you inside!

Resilient Runners Community (a FREE online community for tough runners!)

5-Day Running and Nutrition Plan (a FREE plan that helps you try out carb cycling with breakfast, lunch, and dinner meal plans!)


How to Attract Customers for your Fitness Business


How to Attract Customers for your Fitness Business

Hello to my amazing fitness professionals!

I am super excited to talk with you today about how you can GET and KEEP clients in your fitness business!

I know that when you’re first starting your business, it can feel really stressful and overwhelming to attract new clients, online and in person.

You likely have a really great skill in your field, whether that’s run coaching, nutrition expertise, or personal training. But maybe you don’t know the best way to attract paying clients.

Today I’m sharing some really helpful strategies (that are a little bit unconventional!) for you to GET and KEEP clients!

A lot of times we think our first step is to master the marketing strategy, right? We have to figure out a way to find clients online, which means determining a great Instagram strategy or writing a successful Facebook ad (and yes, these parts are important- later!).

But there are actually some really important, underlying elements that seem to be consistent problems for many of my clients starting new online businesses.

Today I will talk about marketing, but I’ll also talk about some foundational elements, like having a mission and vision for your business and making sure your life and self- care routine is together- all so that you can actually help your clients!

We’re going to work through THREE key areas that will help you get and keep clients.

There are THREE really important steps that will help you get and keep clients on a monthly basis so that you can continue to see your profits increase, have more opportunities to invest in your business, and impact more people by generating more profits for your business.

(This is just a small snapshot into some of the strategies I teach my clients in the Fitness Business Academy! Stay tuned for details!)

So, let’s begin.

The FIRST way for you to get and keep clients is to determine WHO you want to serve and HOW they need and want to be served. Ask these questions:

  1. Do I actually understand, on a very basic level, what problem I’m trying to solve for my clients? As an entrepreneur, as a fitness business professional, you have to have a very clear picture of your ideal client and their biggest struggle. If you do not have that, you cannot get clients or keep them. At the core, our business is to understand people. We need to understand our people better than they understand themselves so that they’ll trust us to help them, financially and long-term.

  2. If I don’t know what my clients need, do I actually know who I want to work with? I work with a lot of women in fitness (nutritionists, run coaches, beachbody coaches), and often they tell me they want to work with a busy mom who’s struggling to find time to eat well and workout. But, everybody wants to work with the busy mom! So WHICH busy mom do you want to help? What’s her deeper, underlying issue? Is it really that she doesn’t have enough time? (Because, we all have the same amount of time! Why does she feel like she doesn’t have enough?) Is there something else going on in her life? Is her time management off? Does she struggle with mom guilt? Does her husband work really long hours outside the home? Pinpoint your ideal client- and be specific!

  3. If I don’t know what my clients need, have I taken time to research? If I’m creating programs for my clients, do I know what they want in those programs? Have I asked someone who might be an ideal client? Have I asked my current clients if this is something they need? Have I listened to them and asked about their struggles and questions? Take the time to ask questions, listen to the answers, and research the needs of your ideal clients.

  4. How have I, or how can I, test (my products and/or services) to ensure that this will be a profitable use of my time and energy? I’ll be totally honest: when I create a new program, whether it’s a running program or my membership site, I do not create a single thing until I get a sale- just to prove that it will actually be profitable! Otherwise, it’s not a good use of my time and energy. Ask, do I find myself putting time and energy into creating materials, only to find out that no one actually wants them? Maybe that’s because you didn’t take the time to research and determine whether your products and services are actually what somebody wants and needs, to solve their particular problems for example.

If you’re reading this and thinking, “Actually, I already know my ideal client! BUT I’m still not getting clients. What’s the problem?”


The SECOND way for you to get and keep clients is to determine who you’re CURRENTLY SERVING and whether and how you’re RETAINING CURRENT CLIENTS. Ask these questions:  

  1. Who is my current client? You current client(s) will be the best place to start as you determine what’s next for your business. It is much easier for you to keep a client than try to get a new one. Cold market clients have to move from knowing you to liking you to trusting you. Your current clients already know you and like you and trust you! They just want to keep following you on your journey.

  2. How am I creating programs and structures that encourage client retention? If you’re looking to get clients to renew their subscription (or services) with you, think about how you talk to them now. Ask, when I’m on calls with current clients or connecting via Facebook or email, am I actually listening and engaging and trying to figure out where they’re at? How am I measuring their progress through my program? How am I listening to their current needs? Can I do this better?

  3. Are my current clients a priority over new leads? Your current clients are your VIP/best friend/lab rats (whatever you want to call them!) because they’re the ones that have already said yes to you! You need to continually listen to them, nurture them, and consider, “How can I best serve my client now?” When you focus on retaining current clients by evolving with their needs, you will have clients who love you! They will tell everyone about you! If you’re delivering a high quality product- and one that makes your clients feel cared for and supported- they are going to tell their friends about you! And they’re most likely connected with your ideal client: other people like them. When you focus on the nurture strategy (nurturing your current clients!), that’s when your business grows, because current clients will refer you!

Let me offer one example here from my own business. In the Fitness Business Academy, a program that teaches online fitness business owners like YOU how to create an online business, I ask my clients a lot of questions! After my clients have gone through the program, I ask questions, like: What went well for you? What progress did you make? What were you satisfied with? What were you unsatisfied with? What are you still struggling with?

This year, as I listened to my clients, I heard many of them say, “I am almost there, I just need one more push!” and “I’ve made a lot of progress, but now I want to uplevel my business!” So, in response to their new concerns, I created a follow-up program called Uplevel, specifically for people who have gone through FBA to take that next step with their business. I never planned to create Uplevel! I simply listened to the needs and struggles of my current clients and responded to that- and that’s how I also kept clients with me for another four or five months!

Your focus at the beginning is to GET new clients- but then you want to KEEP them!

Maybe you’re saying, “I’ve got my ideal client down AND I already have loyal clients. Why are they still not talking about me?”

(First, if they’re not talking about you, I definitely think you should re-consider whether you’re really taking special care of them and prioritizing them first!)

But, if you know your ideal client and how to retain current ones, the THIRD way for you to get and keep clients is to master some key online marketing tools! You can use these to get new clients, both in person and online!

How do you get your first 10 in person clients? Outside of taking good care of your current clients (and maybe offering them an incentive to refer you), you might also bolster your online presence and offer an online community for your clients in your specific region or city.

What’s working the best online right now?

  1. Facebook LIVE: Facebook currently favors LIVE videos in their algorithm. What does that mean? It means that Facebook will prioritize visibility to live video- more than written or image posts- because it’s trending with people, and Facebook knows that! If you’re trying to get new clients now, the best way is to go LIVE on Facebook. And if you’re reading this and thinking, “Uhhhh, I don’t feel comfortable going live on video,” you need to look into Fitness Business Academy! That’s where I will teach you the best strategies for going LIVE and creating valuable content for your ideal client.

  2. Private Facebook groups: You need to participate in Facebook groups- either by getting active in existing groups or creating your own. Think about it: if you post on your wall, do people get a notification? No. If you post on your business page, do people get a notification? No. If you post in a Facebook group, do people get a notification? Yes! Facebook favors the group feature.

  3. Instagram (LIVE video and stories): Instagram has a live video feature, too! And Instagram’s algorithms are much like Facebook’s: live video is favored above image content. You can also post a story so that even when you’re not posting image content throughout the day, people are seeing something from you that directs them to your other posts.

And finally, if you want to AUTOMATE online marketing for new clients, you have to start by automating your lead generation through Facebook Ads and Sales Funnels by creating a free opt-in for potential clients that directly relates to their struggle.


I’m going to walk you through this step-by-step. Keep in mind: this is A TON of upfront work, but it will help you tremendously long-term!

If you have a clear idea of WHO you’re serving and WHAT they want, you can create a free program for potential clients, in exchange for their email address!

For example, let’s say your ideal client is saying, “I need to strength train, but I don’t know how!” Maybe you can create a free strength-training video to share with your audience- in exchange for their email. When you get their email, you can warm them up with your newsletters or links to your free Facebook communities, maybe Instagram posts or LIVE videos. If you can share valuable content with them on a daily or weekly basis, they’re more likely to sign up for one of your other programs!

You can also use a sales funnel, or a series of automated emails for new leads to receive after they initially opt-in for the free gift. This series of emails can be a chance for new clients to get to know you- or maybe a chance for you to show them that you see their struggle! You can walk your clients slowly through a getting-to-know-you process before you share the products or services that will solve their specific problem.

The steps to automation:

  1. Create an opt-in.

  2. Create the sales funnel: a series of 3-7 emails that speak very clearly to your ideal client, plus promotional materials (this also contains links to your social media accounts so they can follow along with you elsewhere).

  3. Run a Facebook Ad that’s targeted at your ideal client and offers the chance for them to opt-in.


Maybe this all sounds too overwhelming. Maybe you don’t know your ideal client yet. Or maybe Facebook Ads and Sales Funnels sound intimidating.

Maybe you’re asking, “How can I do all of these things, the right way?”

What if I told you, I’ve already made you a strategy that covers all of these things?! I can give you the structure you need to take the steps to finally get new clients!

It’s called Fitness Business Academy Self Study!  

I’ve had lots of people go through the Fitness Business Academy, my online program for fitness business professionals like YOU to create successful online businesses. I know this is the best step-by-step strategy for YOU to see success with your business. And now I’m offering it to you as a self-study program, where you can follow along at your own pace!

The Fitness Business Academy Self Study is designed with materials from my membership site so that you can walk through the modules on your own AND have access to alumni who have already gone through the program as a support for you long-term.

And the awesome part is that NOW when you register, you will get access to some great BONUS materials inside this program!

You will get ALL of the modules, PLUS:

The Ideal Client Identifier, in which I walk you through a series of questions to help you get clear about your ideal client so that you can differentiate yourself!

And Pricing and Packaging, where I will teach you how to create services that pay you well AND that your ideal client will love! We walk through how to price and what to include in a package, plus how to ensure that it’s a win on both ends.

And the BEST part?

This program works! My clients are telling me that they’re doubling sales, growing lists, filling programs- because they’ve been through Fitness Business Academy! Now I’m offering the program to YOU!

If YOU want the step-by-step structure to fill your boot camps, have clients coming to you every month, and to continue to serve your clients well, sign up for the Fitness Business Academy Self Study!

See you inside!


Running Nutrition Plan


Running Nutrition Plan

What is the best running nutrition plan?

Hello to my favorite runners! In honor of spring race season winding down and preparation for fall race season picking up, I’m chatting with you today about the importance of a good nutrition plan for running a race!

What running nutrition strategy is truly the best for YOU?

I know a lot of you guys are capitalizing on your run training right now with a good spring marathon- maybe you just ran Boston! Or you’re in the process of gearing up for some fall half or full marathons.

You might be asking, “What is the best running nutrition strategy, for me?”

You know that there are tons of different styles of eating. There’s vegan, vegetarian, paleo, and Whole30. A lot of you have done Beach Body systems where you organize with containers, calorie counting, or intermittent fasting. You’re thrown all these crazy buzz words- but which one is actually the best? Which one will help you thrive as a runner- or better yet, as a marathon runner, because let’s be honest: we know that nutrition is a key part to really being successful as a marathoner!

Which one of these strategies is really the best for us? How do we actually know?

I’m going to tell you right now which one of these is the best! Are you ready for it?

*drum roll please!*

Actually, the answer is: NONE OF THEM!

What?! None of them?!

Let me back up here. Not none of them, ha! But what I’m here to tell you today is: there isn’t one nutrition strategy that works across the board for every single type of person.

There are so many things that make us diverse as humans- and especially as runners.

Your body composition and fitness level. Some runners are naturally a little bit thicker; others are naturally thinner. Some runners are active and strong and dense; others are more lean. These two body types alone are going to have really different nutritional needs.

Your dietary preferences. I might tell some of my runners that they should eat apples and bananas, but maybe they don’t like those two things! There might even be things you can’t eat as a runner. For example, a lot of my runners thrive on really clean Greek yogurt with granola and berries, but  for someone who is dairy free (like me), that would hurt their body and their performance. We each have different foods that will help us thrive as runners. We have individual dietary preferences and needs, and that will affect our chosen nutrition strategy, too.

Your budget. I know you would love to buy organic, healthy food all the time, but sometimes you can’t. Maybe you don’t have access to it or you don’t have access to the stores that sell it affordably. Or maybe you just don’t have access to healthy, affordable options all the time- based on where you live, your location, and your budget- and this can affect your nutrition strategy, too.

Your knowledge of nutrition. Some of you are really new to running and focusing on that part of the equation- just the fact that you’re eating fruits and vegetables is a huge win. To expect you to jump all the way into paleo or intermittent fasting or a vegan diet might seem a little crazy, and that’s why it’s really good to work with a coach who will know exactly where you are on your journey to help support you in making those steps toward the nutrition strategy that’s best for you!

Your age. As you get older, your metabolism slows, your food tolerances change, and things that maybe you ate a couple years ago aren’t helping you thrive anymore. Or, maybe your taste buds have actually changed, and there are certain foods you have started to eat more frequently. For example, I never ate nuts or mushrooms or onions growing up, but now those are big parts of a diet that help me thrive, because my palate and my food preferences have changed.

So, there are a lot of factors here that play into how to have a “good” nutrition strategy!

And I have good news for you! I won’t just tell you, “Oh, it’s whatever works best for you!” That’s not enough structure- I know you need a little more than that!

What I want to share with you today is that, as I look across platforms, whether from a nutritionist standpoint or certain food blogs or in my own experience, I can say that all of these styles of eating really encompass a few key principles.  

As part of your race training, I want to share some really great action steps for how you can find a nutrition strategy that works best for you. I will outline four key principles that really play well throughout all the nutrition plans I’ve mentioned.

Let’s get started.

4 Key Principles for Running Nutrition

How can you begin to figure out which nutrition strategy is best for you individually?

You will have to test different strategies to find one that works best for you. I think it’s most important to work with a good running coach who will let you try different strategies. They might line you up with a simple strategy first. For example, all runners who start working with me in any of my programs start on carb cycling first, because I find that across the board for running, carb cycling and intermittent fasting are the best ways to improve performance and healthy weight loss for runners. But, not everyone thrives on that. Do most runners? In my experience, yes, but there are certain cases where there need to be tweaks, and I allow my runners to add in things or exclude other things. Just know that this is all around a testing process!

Still, I’ve organized four key principles from every run nutrition strategy (listed here), plus some action items to help ensure that you are using the nutrition strategy that is best for you!

PRINCIPLE ONE: Good nutrition is focused on eating mindfully.

The goal of every nutrition strategy is to teach you, first, to pay attention to what you’re eating, and second, to focus on eating high-quality foods. It’s about YOU taking the extra effort to be mindful about what you’re eating.

You eat for a lot of different reasons. You might eat for comfort or because you’re stressed or sad. But are you eating with the intention of improving your health or refueling after a run or getting the necessary energy pre- or post-workout? Every nutrition strategy is intentioned to help you be mindful about what you’re eating and why.

ACTION: Be mindful of what you’re eating and why (so that you’re eating for the right reasons.) For a lot of runners, this means that you’re eating to increase and maintain your energy levels.

PRINCIPLE TWO: Good nutrition is focused on high-quality, whole foods.

Every nutrition strategy I’ve talked about (vegan, vegetarian, paleo) has a focus on whole food nutrition. Though one strategy says you eat beans for protein and another says you eat animal protein, both strategies agree that you want to eat food in it’s most whole form.

AND you want to eat the highest-quality foods. This means you need to eat clean vegetables and fruits, high-quality protein (either from beans or animal meat that is possibly local, sustainable, and grass-fed), and high-quality carbs (either from vegetables or rice).

But the goal is: eat food that is the least processed as possible. You want high-quality, nutrient dense food: beans, dark green vegetables, lean and high-quality meats. If you have the ability to buy locally, do it! The fewer places your food has to travel and the less time it takes to reach your plate, the higher the nutrient quality. And if you actually have the opportunity to talk to the farmer who produced your food, you will be more confident in your food choices, too.

ACTION: Eat whole, high-quality foods from every category.

PRINCIPLE THREE: Good nutrition focuses on eliminating processed foods.

None of the nutrition strategies I’ve mentioned (vegan, vegetarian, paleo) will encourage Oreos or breakfast cereal to fuel your body. (For those of you who are more macro-focused, you can still have an occasional bowl of cereal or piece of toast! The goal here is to minimize processed foods and increase whole foods in your diet!)

Now, I know that some of you have to eat on-the-go, so you sometimes need quick foods. What are some healthy, go-to things? Overall, when you need quick food and it’s something that comes from a box, look at what the food is made from. Read the label. If you can understand the ingredient list, it’s likely a better option than a boxed product loaded with High Fructose Corn Syrup. Of course, if you have access to both a banana and a chewy bar, absolutely eat the banana! But if your options are only a Lara bar and a chewy bar, read the label, and you’ll find that the Lara bar has ingredients you can pronounce and the chewy bar has extra things you might not recognize.

Can you find healthy foods that are pre-packaged? Yes! Just reference PRINCIPLES ONE and TWO: be mindful of the foods you’re eating and focus on whole foods as much as you can. Read your labels!

ACTION: Minimize or eliminate processed foods from your diet as much as possible. If eliminating lots of foods from your diet sounds too scary, maybe think, “How can I take my nutrition from where it is now to the next level? Where can I make room in my diet for some better options?”

PRINCIPLE FOUR: Good nutrition focuses on food that will promote regular exercise and optimize physical fitness.

Maybe you started running first. You got into a good routine and then you thought, “Oh I wonder if my runs would improve if I changed my nutrition? Would it give me more energy?” This is great! I love that you dove head-first into running and then considered the whole body. Or maybe you started eating healthier first. You noticed increased energy and realized how good it felt, so now you want to start exercising.

However it happened for you, you want these two things (nutrition and exercise) to be working hand-in-hand with each other. Whatever activity you’re doing (whether it’s race training or something else) should be fueling your ambition to eat better and driving you to want to increase your performance or healthy weight loss or improve your recovery.  

ACTION: Consider whether the physical activity you’re doing drives you to a healthier relationship with food and vice versa. Focus on these questions: “Is my food enhancing my performance? Does it enhance my enjoyment of running? (Or does this make me feel obsessed, in an unhealthy way?)”

So what are some take-aways moving forward? What kinds of action steps can you take?

We’ve talked about the four principles: you want to be mindful of what you’re eating, you want to eat whole, high-quality foods, you want foods that help control your appetite and food intake, you want to eliminate processed foods (as much as possible). But how can you implement these principles into everyday life?

First, download the Coach Jasmin Run Guide! This is the guide I share with my runners to help them optimize their training. You will get a basic structure for runs, some of my favorite core routines, and along with that, I’ve paired a breakfast, lunch, and dinner menu with each training day for FIVE days! It’s a five-day meal plan with whole foods you can easily try out with your race training! If you’re looking to add more whole foods into your diet, this is a great way to begin! (As you know, my runners follow carb cycling and intermittent fasting when they start working with me, so these meals will be more paleo-friendly, with some bean options!) And the foods are really good! I share recipes and links to my blog with pictures and instructions.

If you need the structure, download the Five-Day Run Guide, test out the plan, and notice whether it makes a difference in your race training.

Second (and I think this is really important!) test yourself all the time! If you’re starting a running program for the first time and you really want to tackle a good nutrition strategy, you might feel bombarded with options. You think, “Should I try paleo? Should I try a vegan diet? Should I try this or that?” The one thing I tell my clients, before they start doing anything more second-level (like paleo, Whole30, or vegan): start focusing on eating more real food and eliminating the processed food. Don’t feel like you have to jump into one of these strategies right away, because what might happen is that you dive in, maybe you don’t enjoy it, and then you jump out and think, “I can never do that again.”

Take baby steps toward progress! You’ll have more success.

Overall, if you’re starting this nutrition journey for the first time, focus on eating real food and eliminating processed foods.  

If you’re more high-level, if you’re already eating whole foods and eliminating processed foods, give one of these nutrition strategies a try! I have found that my runners often thrive on carb cycling, so if you want to try that out, download the Five-Day RunGuide and test it for yourself! After a few weeks, self-evaluate: “How is my body responding?”

Third, always ask yourself: “How is this working for me?

Try my Five-Day Run Guide or test one of the other nutrition strategies. Give yourself 1-3 weeks to test any strategy, and at the end, ask yourself, “How is this working for me? Has my performance increased at all? Have I gotten leaner? Do I have more energy? Does this feel sustainable for me long-term?”

Because here’s the deal: if you start eating vegan and your performance improves BUT you don’t enjoy it or your energy dips, it’s probably not something that your body will thrive with long-term. And I don’t think you should stick with a strategy that doesn’t work. You can always try something different instead.

Hopefully these tips are helpful for you guys!

If you’re asking yourself the question right now, “What is the best running nutrition strategy for me?” My response is: There isn’t one right answer!

All the best food strategies have a few key principles: they focus on helping your body thrive by eating whole foods and eliminating processed foods. And then, overall, your goal as an athlete is to self-evaluate. Give yourself structure if you know you need it- download my Five-Day Run Guide to try a carb cycling plan and see how your body thrives. And then continually ask yourself the question, “How is this working for me? Is my performance increasing? Is my energy increasing? Does this feel sustainable long-term? Am I happy with these eating choices? Do I feel more self-control?” Continually self-evaluate to see which of these plans will help you thrive the best in the long-run.

And again as a reminder, if you want more helpful tips like these, I’m always reaching out to the Resilient Runners Community. Join for free! And ask me anything about running, strength training, or nutrition!


Download my Five-Day Run Guide! It’s a great resource to get some basic structure for implementing really good nutrition strategies for running a marathon.

Join my Facebook group for Resilient Runners! It’s a free run community where I support you and answer any of the questions that you have about running, nutrition, strength-training- anything related to running (and business)!


#1 Tip For Being A Successful Running Business Owner

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#1 Tip For Being A Successful Running Business Owner

Do you know what makes a business owner successful? Why are some CEO's super successful and others just get by? 

When I looked into it, I found a common trend between the successful CEO's and I want to share it with you all today!

They all make decisions quickly. 

To read more on how to make decisions quickly read on! 

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My #1 Tip For Avoiding the 5-10 lbs. Weight Gain Over The Holidays


My #1 Tip For Avoiding the 5-10 lbs. Weight Gain Over The Holidays

Have you ever been guilty of gaining between 5-10 lbs. over the holidays?! Maybe you chose to relax and eat whatever you wanted, or maybe you even tried to be conscious of what you were eating and it still happened to you! 

Did you know that most people gain the most of their weight between the Thanksgiving to Christmas time? And it is not actually because of Thanksgiving Day or Christmas Day themselves, it is actually all the days in between! There are so many extra parties with friends, coworkers, neighbors, etc. that help add the extra pounds. 




My Secret Weapon On Pushing Past A Running Plateau

Are you happy with how you are ending the new year regarding your body and your training? Maybe you do feel like you are eating well and training hard, BUT are still struggling with a plateau.

Do you struggle with weird stomach issue during or after a run? Do you want more energy during the day? Do you want to improve your training and your racing with one simple step?!  

I want to share with you a SECRET WEAPON!


3 Steps to Start a Fitness Business


3 Steps to Start a Fitness Business



Feature Friday: JOE NIEMIEC (Part 1)


Feature Friday: JOE NIEMIEC (Part 1)

Todays Feature Friday Blog is a unique one, and one worth reading the whole way through! Joe Niemiec (Coach Jasmin's husband) shares his running journey of how it all began for him and how he actually came to fall in love with the sport! 


LEGEND Compression Wear Review


LEGEND Compression Wear Review


Recently I have done a lot of product reviews, because I am all about hooking you guys up with the best stuff to enhance your training in powerful ways! And todays product is COMPRESSION SOCKS!!