Blog Series: How to Create a Passive Income Funnel (Part 3)

This month we’re talking about how to create passive income for your online business! Each week, I will explain one step in the process and offer you some support in making it happen!

In this step-by-step Blog Series, I will teach you the key to creating passive income stream(s), the step-by-step process I use to create a passive income funnel, and insights around how I make $6K per month with my passive income streams.

(In Part 1, I explained the importance of determining your ideal client and the main problem you will help them solve. In Part 2, we talked about designing a free gift for your ideal client. If you haven’t yet read the first parts in this series, head back a few steps and start there!)

Now that you’ve designed a FREE GIFT to solve *only one* of your ideal client’s problems, you can begin to promote it across social media!

But let’s back up for a minute: why are we making and marketing a FREE GIFT to our clients?

This is the first part of your passive income sales funnel! Your ideal client will sign up for your free product by giving you her email address. And once you have her email address, you have the opportunity to offer her even greater value, AND you can send it straight to her inbox! 

As you offer more and more value, email after email, potential clients will turn into paying clients. They will choose to work with you further, through paid programs (like the ones we’re creating through your passive income funnel!), because they know how valuable your (free) services have already been for them!

Now, this blog series primarily focuses on passive income, but I also want to take some time (especially for those of you who are still at the beginning of building your business!) to talk about how to promote your materials organically. 

(NOTE: If you want this funnel to be completely passive, you can skip this step! Organically promoting your free gift is optional, but I recommend taking this step, especially if you’re newer in your online world.)

What does it mean to promote organically? 

Basically it means (1) you’re not paying to promote, but (2) you or a team member actually have to hop on social media and post about your offer. You can schedule these posts, of course, but you’re still putting in some effort to write and plan promotions.

Where can you organically promote your opt-in?

#1: Facebook

Start with posting in your own Facebook groups and offering LIVE videos on your Facebook page. (You can also post directly to your Facebook page, but remember that Facebook doesn’t favor those posts in their algorithm.) Then, remember to hop into groups where your ideal client hangs out, and actively post there, too!

#2: Instagram

You can also promote on Instagram using simple posts and the Stories feature (especially if you have the *new* feature that allows viewers to “swipe up” and learn more!). Remind viewers to check out the links to your free offer (you can post these in your bio!). 

#3: Networking+Guest Posts

After regular social media posts, consider guest blogging for a site where your ideal client hangs out OR being a guest presenter inside another Facebook group OR being a guest on a podcast. Think outside the box here, and use your connections!

If you need help finding and making connections in the online space, join a couple different Facebook groups (focusing on places where your ideal client might hang out!)! Female Fitness Entrepreneurs is my FREE group where you can share about your biz (and even your opt-ins!), learn from other entrepreneurs in the same boat, ask questions, share wins… Join us here, before we head into the next step in the series, coming at you next week!