BLOG SERIES: Give Value to your List via a Sales Funnel! (part 5)

This month we’re talking about how to create passive income for your online business! Each week, I’m explaining one step in the process and offering you some support in making it happen! (We’re *almost* to the final step…!! You’ve almost completed your passive income funnel!!)

In this step-by-step series, I am teaching you the key to creating passive income stream(s), the step-by-step process I use to create a passive income funnel, and insights around how I make $6K passively per month with one of my income streams.

In Part 1, I explained the importance of determining your ideal client and the main problem you will help them solve. 

In Part 2, we talked about designing a free gift for your ideal client. 

In Part 3, I shared some ways you can begin to promote your free gift organically. 

And in Part 4, we talked about how to create paid advertisements via Facebook! 

If you haven’t yet read the first parts in this series, head back a few steps and start there!

Now, let’s say you’ve created all the pieces of your automated system (your free opt-in, the low cost trip wire, and the Facebook ads). This is the perfect place to get started! 

But, what’s next?! 

When you really want to see people buying your signature programs and lower cost offers, that will come from the VALUE YOU OFFER!

How will you give value to your clients?

Well, there’s lots of ways to do this! But today we’re talking about offering value to your clients by implementing a sales funnel. 

What’s a sales funnel? 

A sales funnel is an automated email sequence that helps your people get to know you better and eventually buy from you!

You’re sharing value in the emails you send. And the people on your list are realizing there’s some type of gap in their lives, a problem you can help them solve! You’re helping them already, with the free content you send in these emails, but they’re realizing that to fully fix their problem, they need your help through your course or services or one-on-one support. 

Here are some tips for successful sales funnels. 

A sales funnel should include: 

  • Attention-Grabbing Subject Lines: This is what determines whether people open your emails or not.

  • Attention-Grabbing First Sentences: This is what determines whether they actually read the email they opened.

  • Attention-Grabbing P.S.: This is the second-most read part in the email (lots of readers will jump right to the bottom!).

  • Relatable Stories: These are stories that are applicable to your reader (your ideal client). Make sure you tell stories that offer them MORE than just information about yourself; catch their attention with stories they identify themselves within.

  • ONE Clear Call-To-Action (CTA): This is a linked button where subscribers can click directly to your CTA (and remember, keep things simple by offering only ONE!).

  • Sales emails, with clear program benefits and URGENCY factors: The whole point of a sales funnel is to turn new subscribers into paying clients!

  • An element of audio or video, so they can connect with you faster!

Remember, we’re in the business of helping people! And, as a health coach you probably know, part of helping people is moving them to action. 

It’s your job to clearly articulate the benefits of working with you, to help your potential clients make the decision (or not) to work with you. 

What action can you take this week?! 

Get started drafting your sales funnel content, and if you have questions or need support, reach out to my team

If you need a little more help with content for your funnel, you can also check out my 5-Day Challenge Swipe File and my Webinar Guide! These workbooks + trainings will be great templates to help you design and run live challenges, and then set those up as a sales funnel to your product, course or service!

AND look forward to my FINAL step in How to Create a Passive Income Funnel, coming to you next week!