In my past three years in online business, Facebook live stream is where I’ve generated 95 percent of my customer and client base. It’s how I’ve created multiple six-figure income streams plus a network marketing team of nearly 1600 people (in just six months!).
And I want to teach you how to use Facebook live MORE EFFECTIVELY for your own biz!
Here’s the problem:
Many of you who already use Facebook live stream with your biz are frustrated that no one is showing up live, no one is commenting, and no one is buying.
And I get it - that stinks. It feels pointless.
Here’s the ONE THING you need to implement right now in your Facebook live streams (so your content starts reaching the right people!):
his ONE THING keeps my people showing up live (and brings customers right to me!):
ENERGY + AUTHORITY
What does that look like?
Let’s start with some facts: Your viewers will choose to continue watching (or not) within the first few seconds of starting your Facebook video. That means within the first 10 seconds of your live, you need to bring energy and authority into the space.
Let me show you how to do this in 3 Simple Steps:
#1. HOOK YOUR VIEWER.
How many of you have been on a live stream that begins superrrrrr slowly, like, “Hey, how are you guys?! We’re going to wait a few minutes for people to hop on, so…”
Nobody likes that. (Admit it, you don’t either.)
Think about some ways you can bring energy to your Facebook live streams from the very beginning:
“Hey!! I’m so glad you’re here and ready to better yourself and your biz. Just so you know, I usually go live here on Wednesdays at 3pm, so click that ‘follow’ button above this video to receive a notification next week!”
“If you’re watching the replay, type REPLAY in the comments, and I’ll make sure to come back and say hello!”
TIP: Most people who watch your Facebook video will catch the replay after it happens, meaning they’ll see those first rambling seconds
TIP: Your goal should be to get comments at the beginning of your Facebook live video, because that will boost your video in the newsfeed.
#2. POSITION YOURSELF AS AN INFLUENCER.
People can sense whether you’re confident in what you’re saying. People can sense your comfort or discomfort on video.
How can you feel more confident on Facebook lives?
Start by talking about things you’re really passionate about or things you really understand (things you could talk about for dayssss).
ACTION: Make a list of talking topics, business- or life-related.
You can talk about meal planning and healthy eating, offer a strength training routine, share your gardening expertise, talk about online marketing, etc. Just choose something you understand really well AND enjoy.
#3. LET PEOPLE TAKE THE NEXT STEP.
You know it’s important to have a Call-To-Action at the end of your Facebook live stream. But so many people are afraid to ‘pitch!’ We don’t want to feel sales-y or slimy or spammy.
But here’s the thing: You should have so much assurance in your offerings that it actually makes sense for your viewers to take the next step.
If someone has taken five minutes of their busy day to watch your Facebook live stream, they obviously Know-Like-Trust you enough that they’re ready to take their next steps with you. Seriously.
TIP: Your CTA doesn’t have to be for a paid course or a special offering.
You can simply ask people to share your Facebook video with a friend who will resonate. You might say, “Tag someone below who will love this as much as you do!” or “Share this out to your people if you resonate!” or “Sign up for my weekly newsletter by first getting my FREE ebook.”
If you’re ready to effectively leverage live stream video, these three things really matter.
Facebook live stream is THE BEST THING for your business right now, because it’s a simplified, streamlined model you can use over and over again to gain that Know-Like-Trust factor with your Ideal Clients.
If you want to continue receiving this kind of value from me (and more like it!), you have to check out my BRAND NEW course, Livestream Academy.
This is my step-by-step process for how I get clients and customers to show up and engage with my Facebook lives! This is a specific, tried and true formula you can start implementing asap to get warm and cold traffic watching and engaging with your content.
Always rooting for you,
P.S. If you want even more tips for how implement more successful Facebook live stream strategy, check out my new program, Livestream Academy.